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A quick guide to matching your message to the person and the moment.
Step by step
- Funny works best with close friends and siblings who share your sense of humor.
- Sweet suits partners, parents and anyone you want to feel cherished.
- Sincere or faith-filled tones fit milestones, elders and difficult times.
- When unsure, start sincere and add a touch of warmth.
Remember
Simple and sincere always beats long and fancy.
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